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Here is the Website Check list Tool. Please Be honest when You answer the questions.

Website Performance Checklist FORM — WCA/11
Free Checklist Tool

Is your site costing you customers?

The 11-Point Website Check list

Answer yes or no to each question. Be honest — this only works if you are. Your score at the end will tell you exactly where you're leaking leads.

Your current score
0 / 11 YES
Answer to begin →
A
Messaging & Clarity
01
Within 3 seconds, can a stranger tell exactly who you help and what problem you solve? Read your homepage headline out loud. Is it obvious?
02
Does your homepage lead with the customer's problem — not your company history or credentials? Count how many times "we" appears vs. "you" in your first paragraph.
03
Is your site completely free of Technical terms that a normal person wouldn't understand? If your customer would Google a word on your homepage, it's a Technical terms or jargon
B
Calls to Action
04
Is your phone number or booking button visible without scrolling on desktop AND mobile? Check the top-right corner. If it's not there, that's a problem.
05
Do your call-to-action buttons say something specific — beyond just "Contact Us"? "Get a Free Quote" or "Book Today" beats "Contact Us" every time.
C
Trust & Social Proof
06
Does your homepage have at least 3 real customer testimonials — with specific results, not just "great service!"? Specific beats generic. "Fixed my roof in one day" beats "Highly recommend."
07
Do you have any visible trust signals — star ratings, certifications, "as seen in," or number of clients served? Even one strong signal reduces the "what if they're a scam?" hesitation.
D
Mobile Experience
08
On your phone, can you tap the call or booking button with one thumb — without zooming or hunting for it? Test right now. Open your site on your actual phone and try.
09
Does your site load in under 3 seconds on a normal mobile connection? Test at PageSpeed Insights (free). A slow mobile experience can make it harder for visitors to stay and take action..
E
Local Visibility & SEO
10
When you Google your main service + your city, does your business appear on the first page? Search exactly how a customer would. "Plumber in [your city]." Be honest.
11
Is your Google Business Profile fully filled out — with photos, your hours, services, and recent reviews? An incomplete profile may make it harder for local customers to find and evaluate your business. Go check yours right now at business.google.com.
Your audit result —
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Website Audit Checklist · WCA/11 0 of 11 answered

Simple marketing help for small business owners who aren't tech experts.

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